Micaela ‘Mikki’ Hoffman

Program Manager – Dallas

Mikki – or Micaela, depending on where she is – lives to learn. Her focus is usually on Data, Design, and Development, but she also loves to Drum, Doodle and Dance!She started working at 14 and has enjoyed a number of professional experiences, including: Nonprofit Affordable Housing Management, Venture Capital, Urban Education, and multiple startups in the US and abroad.At the end of the day, Mikki is driven, positive, and affectionate.

What apprenticeship experience did you benefit from the most?

I have had the gift of a dear mentor from the time I was 7 years old. She is to this day one of the people that knows me the most, and I consider her family. Ms. Lucy taught me far more than just how to play drums. When I was ready to throw in my sticks and quit, she always reminded me to ‘Never say “I Can’t.”‘ These words come up for me every single day, and I think the experience of studying drums has shaped me more than I know.

What emerging marketing technology excites you?

I was thrilled when I saw the Hololens look at a visual model of a city for the first time. I am thrilled by the thought of Augmented Reality and Data Visualization coming together to make meaning for people… it is the bridge of artists, designers and technical skills that I am most excited for!


Belief Statement

“How can I grow? Who can I help? And… what can I celebrate?”

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