Matthew Urban

Marketing Director / Performance Coach

Matt is an agency-trained marketer who has worked extensively with start-ups. Matt went to Miami University for a BS in Marketing, and upon graduation served in a variety of marketing roles throughout the country. As a founder of a small digital marketing consultancy in Denver, CO, Matt had the privilege of helping small to medium-sized companies build their brands and grow their customer base by creating and executing customized strategies.

Matt went on to establish himself as the Vice President of Marketing at The 13th Floor Studios in San Antonio, TX, before taking a full-time role at DCI where he serves as the Marketing Director in addition to supporting the Apprentices throughout their journey as a Performance Coach.

What apprenticeship experience did you benefit from the most?

Early in my career I had the opportunity to create a digital marketing ecosystem from scratch for the start-up I was working at. Upper management was old-school in their marketing beliefs, but I was able to sell-in the idea with a rough strategy doc and the trust I had earned. I did a few things right and a lot of things wrong, but learned quickly from my mistakes and found a passion along the way.

What emerging marketing technology excites you?

The application of augmented reality as a form of content simultaneously excites and scares the hell out of me.

Matt Urban is a digital marketing coach in San Antonio, TX

Belief Statement

“Leave this world a little better than you found it.” – Baden-Powell

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