John Griffin has been designing for more than 25 years. During that time, he’s worked for agencies, corporations, startups, freelanced and even managed his own agency.
A proud generalist, Griff has always resisted becoming too specialized. He’s fluent in visual design, front-end development, UX, behavioral psychology, service design, design research, human factors, digital marketing, video production, content strategy and design leadership.
Griff is approaching his ten-year anniversary at USAA where he is currently a Design Director in the Chief Design Office.
WHAT APPRENTICESHIP EXPERIENCE DID YOU BENEFIT FROM MOST?
Early in my career, I partnered with a more senior designer named Al Mendenhall. He was previously an art director for a sporting wear company in Portland. We met while working at KCI, a medical products manufacturer.
Al taught me about the business side of design and helped instill confidence to tackle any type of creative challenge. During our partnership, we produced websites, annual reports, catalogs, interactive kiosks, billboards, showroom installations, furniture, books, videos, posters, environmental graphics and more.
WHAT EMERGING MARKETING TECHNOLOGY EXCITES YOU?
I believe we should begin to measure success not by maximizing usage and engagement, but increasing lasting benefits to people’s lives. There’s a movement called Time Well Spent (timewellspent.io) that is calling on tech companies, device manufacturers, designers and marketers to a more sustainable future
“Design is a powerful tool, but it is morally neutral. We get to decide how to use it. Will we create thoughtful experiences that improve lives, or design the equivalent of the next Kendall Jenner Pepsi commercial? We must challenge ourselves and our partners to measure success in more than just dollars.”