We’ll help place you in a digital marketing job at one of our partner companies. This isn’t an internship where you’ll be getting coffee and making copies. This is a full-time 40-hour per week job where you will be gaining valuable, hands-on, real world digital marketing experience.
At the same time you are working, you will also attend evening and weekend sessions where you will receive classroom instruction, work on pet projects, and get the coaching and mentoring to help you develop the key skills you will need to succeed in your career.
Quite simply, apprenticeship is the integration of education and work. The practice of apprenticing is as old as the trades it was designed to serve. In the Middle Ages, passing on a skill to the next generation was both a moral imperative and a good business practice. Apprentices learned highly marketable skills and were trained to view their work as a craft or calling, rather than just a job.
Apprenticeship at its core is rooted in the idea of transformational and continuous learning. An apprentice in the 21st century learns an art or trade through hands-on, practical experience with the feedback and support a skilled worker.
The tremendous rate of change in today’s digital environment calls for continuous learning and adaptation. In order to succeed, businesses must constantly adapt to keep up with the pace of change around them. Connected to this macro shift in the business environment is a shift in how we learn.
Learning must now be embedded in the workflow. It must be continuous and connected to immediate challenges. Because of this, the apprenticeship mindset, one of continuous learning through hands-on application, is more important and relevant than ever.
We whole-heartedly embrace the digital marketing apprenticeship model – the integration education and work. We strongly believe it’s the answer to the ever-changing digital world of work. But this movement is bigger than us. It’s about individuals from all industries adopting a mindset of continuous learning. And it’s changing how we work and grow professionally.
We’ve created a pledge, a Manifesto, detailing the model and how to succeed with an apprenticeship mindset. (We’ll give you a hint: it takes a big dose of humility and an unmatched eagerness to learn.)