Employer FAQs


Digital Creative partners with companies to create a pathway for developing highly skilled digital marketing talent fully aligned with the company’s brand and culture. Our goal is to provide your company with a high performing and growth-minded individual who will have an immediate and long-lasting impact on your marketing team.

Why should I hire an apprentice?

There are many reasons why hiring an apprentice makes sense for your organization:

  • Every DCI apprentice goes through a multi-stage interview process designed to accept only the top marketing talent
  • Each apprentice has proven their commitment to digital marketing, both financially and with an investment of time
  • DCI provides apprentices with hands-on learning opportunities with digital marketing experts, individualized coaching, and access to mentors to help accelerate their growth

How much does it cost?

There is no cost for employers. Apprentices pay tuition of $12,000 over 18 months. Some employers choose to contribute to the apprentice cost, however, it is not required.

What does the apprenticeship experience look like?

Apprentices work 40+ hours per week in your marketing role. On evenings and some weekends, they complete projects and learn new skills with the rest of the apprentices. The cohort, all of the apprentices, meet 2-3 times per week at Geekdom or WeWork University Park to collaborate and learn from local marketing professionals.

The apprenticeship is learning new marketing skills by working a marketing job in combination with studying and projects outside of work. The DCI Team meets with your apprentice and their manager quarterly to ensure they are bringing the maximum value to your organization in addition to furthering their skills.

What is the employer time commitment?

We create an environment of transparency, so employers can spend as much time discussing DCI with their employee as desired. We encourage their manager to spend 1 hour each quarter discussing and reviewing 90 goals, and 15 minutes each month checking in on their progress, however, there is no official time commitment.

How much is tuition?

Apprentices are responsible for $12k of the $14k total tuition. Your employer will cover $2k, while the rest is deducted directly from your payroll over the course of 18 months at about $667 per month. DCI will work with payroll at your employer to deduct the amount directly from your salary. Learn more about tuition costs on the Schedule and Compensation page.

Where do apprentices meet for sessions as a cohort?

San Antonio cohorts meet at Geekdom downtown and Austin cohorts meet at WeWork University Park.

What skills and knowledge will apprentices gain?

Core certifications for all apprentices:

  • Google Analytics
  • Google AdWords (including Mobile and Shopping)
  • Hubspot User Certification
  • Personal Scrum Master
  • Tableau

Skills overview:

  • Marketing automation
  • Content marketing
  • SEO and paid search campaigns
  • Video and mobile marketing

Along the course of the 15 months, there are many opportunities for electives and customizing the curriculum to accommodate your company’s learning goals.

For example, two of our apprentices decided they wanted to learn a marketing automation platform in addition to Hubspot, so DCI got them access to a Pardot account for them to learn that platform and get certified.

What happens after they complete the apprenticeship?

It’s just like any other job – where your job status lies between you and the apprentice.

Who are the instructors of the sessions?

Here’s a list of all our instructors and mentors. We identify marketing professionals who are leaders in their field to lead apprentice sessions and lend their expertise.

What does having a coach mean?

A coach is there to guide apprentices along with their training/learning goals. Our head coach will meet with each apprentice individually on a regular basis to ensure they are on the best career path. They will also set weekly, quarterly, and annual goals with their weekly performance coach to help stay on track and achieve their goals. Read the DCI coaching overview here.

How is apprentice performance measured?

Every week the apprentice will set goals to achieve with support from DCI and receive a grade based on goal accomplishment. Since every apprentice has a slightly different learning plan, each apprentice will also have different goals to reflect that.

What interaction is there between the company/employer and DCI?

Before the apprenticeship begins, DCI will sit down with the employer to lay out learning goals and determine what skills are a priority for the employer and for the apprentice to learn. Then DCI will meet with the employer and apprentice quarterly to review their progress. Read about the relationship between apprentice Sam Mills and his boss, Ryan, at Southwest Exteriors on the apprenticeship experience so far.

Is the apprenticeship for entry-level only?

The majority of our apprentices are in entry-level jobs and have graduated college within the last 3 years. However, we also welcome other apprentices who are further along in their marketing careers who want additional skill development. Our focus is placing recent graduates into entry level marketing positions but also training marketers of all skill levels via the apprenticeship.

How is compensation determined?

DCI does not directly determine the apprentice salary. Most apprentices earn an average entry-level marketer salary for that city. Check out the Schedule and Compensation page to learn more.

What’s the difference between apprenticeship and internship?

Apprenticeships are full-time positions and internships are part-time for current college students.

As an apprentice, you’ll work full-time, 40 hours per week as a marketer and spend an additional 15 to 20 hours per week receiving classroom instruction and projects to further your digital skills. Internships are usually for students still in college and are part-time. Currently, DCI does not offer internships – just apprenticeships for college graduates looking for full-time, paid marketing positions.

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