With a cohort of peers, apprentices further develop digital marketing skills and apply what they learn back to their full-time job. Here’s an overview of the apprenticeship curriculum:
- Classroom sessions with local marketing experts 2-3 evenings per week
- Collaborate on projects for partner companies with other apprentices
- Earn top industry certifications and build personal portfolio
- Career coaching for professional development and goal setting
- Network with top marketers and find mentors
Apprentices spend 15-20 hours/week on evenings and weekends completing the apprenticeship curriculum.
12 Month Overview
Just as the digital marketing field is constantly evolving, so is the apprenticeship curriculum. Every new cohort we add new topics and update older topics. The curriculum is tailored to each apprentices’ role at our partner company. Cohorts meet 2-3 times per week in the evenings for sessions with instructors on specific topics.
Introduction to Inbound Marketing, HubSpot Marketing Software
Project Management, Buyer Personas, Integrated MarTech Ecosystem
Conversion Tracking, Analytics Reporting, Google Tag Manager, Regular Expressions
Run Google AdWords campaign, Remarketing Strategy, Ad Copy, CRO, Landing Pages
Blogging, Copywriting, Lead Generation, SEO, Video Marketing, CTAs, Email, Interactive Content
Paid Search Advertising, Metrics and ROI Measurement Tools, Editorial Calendar, Content Creation
Budgeting, Planning, Local Strategy, Mobile Strategy, Strategic Marketing Planning
Automation Tools, Pardot Software, Customized Sales Funnel, CRMs
WordPress, Basics of HTML, CSS, JS, Responsive Web Design, Create Personal Website
Database Technologies, Tableau, Data Science Solutions
Advanced Excel Analysis of Marketing Data, SQL
Salesforce, Mobile Marketing, Google Shopping, AdWords Scripts, Adobe Creative Suite
12 months of skill building + project work + certifications + coaching!
Apprentices graduate with 5+ in-demand digital marketing certifications to go along with the experience to apply it. They also received a Certificate of Apprenticeship Completion in Digital Marketing from the U.S. Department of Labor Prior, recognizing 2,000 hours invested in your craft and 144+ hours of training.
Apprentices complete a minimum of one project per month either for their company or another partner company. These projects demonstrate digital marketing skills in areas of choosing and are used for portfolios.
- Implementation of Google Tag Manager
- Content Marketing Campaign
- Google AdWords Campaign: Search, Display & Remarketing
- Build Automation Strategy in Pardot
- Search Engine Optimization Audit
- Excel/SQL Data Crunching
- Data Visualization Using Tableau
Apprentices have a career coach to develop their professional skills and help set goals aligned with partner company expectations. As many apprentices are just starting out their careers, having a career coach is key to building professional skills and setting long-term goals.
You’ll meet with your coach:
- Weekly to set goals and track progress
- In a group setting monthly with the rest of the cohort for professional development
- Quarterly with your supervisor to set expectations and review performance
What’s next after the apprenticeship? Meet the fellows who completed the program!
5 Ways of Growing
Equally, if not more important than tangible skills, are the intangible skills you will learn. These are the skills that truly embody the apprenticeship mindset. When fully embraced, these skills will allow you to accomplish nearly anything. We’ve synthesized these skills into five pillars.
We whole-heartedly embrace the digital marketing apprenticeship model – the integration of education and work. We strongly believe it’s the answer to the ever-changing digital world of work. But this movement is bigger than us. It’s about individuals from all industries adopting a mindset of continuous learning. And it’s changing how we work and grow professionally.
We’ve created a pledge – a Manifesto – detailing the model and how to succeed with an apprenticeship mindset. (We’ll give you a hint: it takes a big dose of humility and an unmatched eagerness to learn.)